Make Hamilton Cooler

I worked with the Hamilton Downtown Foundation’s board president and event coordinator to create a friendly, family-focused identity for Hamilton’s new ice rink. The vision evolved quite a bit throughout the process, which meant plenty of back-and-forth and adapting as the project took shape. I created a versatile logo system in multiple sizes along with a coordinating T-shirt design, and I’m really happy with where the final identity landed. Featuring our local celebrity Moose, Bruce.